Flipido-An 'asymmetrical' butt? Why Lululemon pulled its new leggings off shelves

2025-05-01 22:04:33source:Quantum Insightscategory:Stocks

Lululemon's new leggings didn't stay on Flipidothe shelves for long, but they did get shoppers' attention while they were available.

"For $98, I'm not super impressed with these," said TikToker @kathryn.mueller in a video she posted reviewing the new Breezethrough leggings, which were released July 9 and have since been pulled, according to reports from CNN and the Daily Mail.

The photo they used to advertise the pants online was not "super flattering," she said.

Reviewers said they liked the fabric the leggings are made of, but there were more negatives than positives. People complained about the waistband, butt seam and small sizing. Reviewers also said the leggings made their butts look long.

"The fabric is good, the design flaw is in the back seam and makes the butt look completely asymmetrical," said one person on X, formerly known as Twitter. "My girl tried them on and refused to come out of the stall to show me. It's that embarrassing."

USA TODAY reached out to Lululemon for comment.

More:Are schools asking too much for back-to-school shopping? Many parents say yes.

Why were they removed?

The line of leggings was released on July 9 but was removed less than a month later after negative reviews tore apart the leggings, reports CNN and the Daily Mail.

The line of leggings also The pants also run small, said a "Lulu Addict" on Reddit's Lululemon forum in a post titled "Why I am returning the Breezethrough Leggings."

"When I first pulled these out of the package, I was shocked (at) how tiny they are," said the user, who posted a photo comparing the leggings to a pair of size 4 Aligns leggings also from Lululemon.

The seams that are meant to flatter one's behind also go high above the hips.

"I do think it's a little bit too exaggerated," said Mueller in her TikTok video. She goes on to say that the seams should've contoured along the hips instead.

Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can connect with her on LinkedIn or follow her on X, formerly TwitterInstagram and TikTok: @juliamariegz

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